The Golden Rule Of Marketing

There is another advantage of using the golden rule of marketing.

That you are a firm believer in what you are selling them - regardless of what it is you must prove to them, through your advertising.

Like you, or trust you you must keep in mind that people who receive your direct-mail packages don’t already know you.

If you don’t like it, if you wouldn’t buy it - how do you expect anyone else to The Golden Rule of marketing is just like THE golden rule:

"Do unto others as you would have them do unto you".

It is hard to get other people excited about a product that you are not interested in.

If you wouldn’t buy it, why should other people?

Try to use the golden rule when you are thinking about putting together your next direct-mail piece.

If you are excited about your product, it will make it easier for you to sell your product to other people that is. But not very easily it can be done.

You should always feel good about your direct-mail packages before you send them out.

You are at a major disadvantage.

It is usually best to market a product that you yourself feel comfortable with.