Maslow's Hierarchy of Needs - Marketing in Philippines

Physiological or Body Needs

• Food and medicines

• Clothing

• Shelter

• Health care services

• Sex

Security and Safety Needs

• Job security

• Tenure

• Permanent status

• Retirement plans

• Insurance coverage

• Police protection

Social Needs

• Affection and belonging in marketing and related fields.

• Membership in association of Marketing Educators (AME); Philippine Marketing Association (PMA)

• Attendance in Marketing conferences

Ego Needs

• Expertise in sales and marketing operations
• Authority in marketing management and related fields

Self Actualization

• Successful marketer in a large scale business corporation

• President of PMA, AME. SMEI, DSAP

• President of the Philippines, Senator or Congressman or Cabinet Secretary

• Owner of a high-rise condominium or large shopping malls